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Storytelling – Deep Dive Course

April 2 @ 09:00 - 18:00

Want to be a successful entrepreneur? You need to know how to tell a story! People don’t buy what you do, but why you do it.

Storytelling is one of the most powerful tools to compel audiences and get them to buy into your product. People love stories, that’s why telling is selling.

Become a better storyteller and increase your success in business!

Reserve your place: https://bit.ly/2VDbSwc

IMPORTANT NOTE: 200 CHF is only a deposit required to book your place in the Storytelling Deep Dive course. The total cost of the course is 990 CHF. The remaining amount can be paid on the day of the course in CV Labs, in cash or by a credit card.

Key learnings:
Every story needs a structure. Gain knowledge of the main elements in every story
Understand how to practically apply storytelling in your business
Create your own story and tell it in different ways

1. Introduction to storytelling
Understand why storytelling is more important now than ever to connect in our noisy digital world. Learn the psychology behind the irresistible draw of stories and gain clarity on what a story actually is. Learn the basics of how to structure it and understand the storytelling process.

2. Create your own story
Identify possible stories to tell and organize your material into a powerful story by applying the basics of storytelling. Apply it to your personal and/or professional brand stories to engage your audiences and move people to action.

3. Workshop in groups
With specific techniques, attendees work together to start identifying their own stories.

4. Story presentation
Group sharing and feedback in a facilitated Story Circle. Under the expert’s guidance, individuals will workshop stories of their own in front of the group.

5. Q & A

Expert and coach Rob Holub has twenty years of experience as a TV producer, filmmaker, PR consultant, keynote speaker, and MC. His job is to always tell compelling stories.

What to bring:
Students are advised to bring their laptops, papers, and pens in order to take notes. CV Labs will provide the necessary video cameras and microphones for performing exercises.

Food and drinks:
Deep Dive (full-day course) – lunch, coffee and water included

All upcoming courses:

01.04. Storytelling Basics 2 PM – 6 PM
02.04. Storytelling Deep Dive 9 AM – 6 PM
15.04. Storytelling Basics 2 PM – 6 PM
16.04. Storytelling Deep Dive 9 AM – 6 PM

08.04 Public Speaking Basics 2 PM – 6 PM
09.04. Public Speaking Deep Dive 9 AM – 6 PM
29.04. Public Speaking Basics 2 PM – 6 PM
30.04. Public Speaking Deep Dive 9 AM – 6 PM

Open-enrollment seminars have a minimum required number of people to take place.
If by one week before the event, the workshop fails to reach the minimum necessary participant count, you will be contacted to decide:

1) if you want a 100% immediate refund

2) to reschedule for a future event

The deposit will be refunded if, for any reason, CV Labs is not able to carry out the course.

Refund of the deposit is not possible in case of a no show.


April 2
09:00 - 18:00


CV Labs, Liquid Lounge (4th floor)
Dammstrasse 16
Zug, ch


CV Labs Zug